KMS Blog

Lake County mortgage companies (except for one lone company) are a no show at the Leesburg Area Chamber of Commerce Business Expo ’07 presented by Leesburg Regional Medical Center and The Villages Regional Hospital with Chamber Alliance Chambers: East Lake, Eustis, Lady Lake, Mt. Dora, South Lake, Tavares, and Umatilla hosted by Lake Sumter Community College this past Thursday (October 18, 2007.)

The media has told the story over and over now… mortgage lenders and companies closing their doors, the real estate market is at its worst, and so on. However, Knightlines Mortgage Servces, LLC makes its presence known that it is still in business and not going anywhere any time soon. While other companies are struggling to keep their lights on, Knightlines is out with a mission to market itself to the local community with a positive attitude on today’s real estate and mortgage markets.

Owner and principal broker, Jason Price, is trying his best to counter the media hype of a declining market by blaming the media for the current market conditions. “When something bad happens, the media is there to make a story out of it. If the media keeps telling us that the market is going to get worse, then buyers are going to continue holding out for even lower prices; prices that can’t go any lower because many sellers are already at their break even point. If the media one day said, ‘The housing doom and gloom has ended and is making a come back,’ buyers would be buying again in fear the house they have been eyeballing might go back up in price. But then again, if the media started reporting good news, it would be out of a job.”

Is it a self-fulfilling prophecy that the media has placed on us? Are we destined to live our lives and base our housing futures on something that the media has made us to believe as being true?

If the expo is a sign of the times, it won’t be long before Lake County has no mortgage companies for buyers to turn to when it comes time to buy. But for now, Knightlines Mortgage Servces, LLC is not giving up the fight to keep the community positive in that there is life after this so-called death in the real estate industry and that things are already starting to improve within certain communities and within the commercial sector.